ABILITY DYNAMICS

INSIGHTFUL PR launched this Scottsdale-based company that produces "The Rush Foot", a state-of-the-art prosthetic for below the knee amputees. The unique design and the superior reliability of the highly dynamic Rush Foot is unprecedented in the industry and it is three times more flexible than carbon-based prosthetics.

AIR WICK

INSIGHTFUL PR oversaw the debut of Air Wick plug in aromatherapy products that contain natural essential oils sourced from around the world. Publicity included product highlights in all the major women's magazines as well as an appearance on Fox & Friends in a renovated "spa on wheels."

BLUEWATER GEAR

Bluewater Gear is anchored in Sarasota, Florida with a passion for the blue, open ocean. Inspired by the beauty of the water. Bluewater Gear mixes custom, hand-drawn fine art onto the highest quality performance apparel for superior fit, quality and aesthetics. INSIGHTFUL PR wrote all the content for the website, branding and media outreach announcing a partnership with the famous Mote Marine Laboratory & Aquarium in Sarasota.

GOOD CLEAN LOVE

INSIGHTFUL PR was hired to launch a Mother/daughter "grass-roots" business called "Good, Clean Love" that spawned from an Oregon garage. As Love Oil sales increased, customers voiced their need for a healthy, water-based lubricant that could be used with condoms. After over a year of scientific research and several rounds of product formulations, Good Clean Love produced its first organic water-based lubricant, "Almost Naked Personal Lubricant. This was the beginning of creating the healthiest personal lubricant formulations without the adverse side effects of petrochemical and paraben ingredients.