CARRIER ANNIVERSARY
To celebrate the 100th anniversary of the invention of air conditioning by Willis Carrier, the Carrier Corp hired INSIGHTFUL PR to develop a national and international PR campaign to promote articles and television coverage of how the invention changed history forever. A series of celebrations were promoted including the dedication of the Willis H, Carrier Academy in Brooklyn. The milestone anniversary was featured on TV news stations in the US and abroad, as well as the front cover of New York’s Newsday daily newspaper and many other newspapers throughout the U.S.
FORKS & CORKS
Named a "Three-day Gastronomic Olympics" by the Washington Post, The Sarasota-Manatee Originals Food and Wine Festival is Florida's finest, celebrating local, independent restaurants while raising a glass to the world's finest wines and beers. INSIGHTFUL PR oversaw all the PR for the three-week event.
GILDA'S CLUB
Tunes of Glory Pipe & Drum Parade in NYC
To honor those who lost their lives in the aftermath of the 9/11 terrorist attack, and to promote NYC tourism, a special event was held on 5th Avenue on April 6, 2002. It was the greatest parade of Pipes and Drums ever seen in the world with 10,000 participants. A special tartan was worn by all the participants and designed by Alistair Buchan (Lochcarron of Scotland) to celebrate Tartan Day. A good portion of the proceeds raised for the event were donated to Gilda's Club Worldwide.
OTIS ANNIVERSARY
Otis Elevator Company hired INSIGHTFUL PR to promote the 150th anniversary of the invention of the elevator by its founder Elisha Otis. The event included a re-creation at Radio City Music Hall of the 1861 debut of the Otis' "human carrying machine".
TCI COLLEGE
A private, for-profit college in New York City that offers associate degrees and certificates for education in technology, business, engineering, healthcare and other career paths, The school was founded in 1909 by Guglielmo Marconi as the Marconi Institute. In 1919 they changed their name to RCA Institutes and in 1974 became Technical Career Institutes. INSIGHTFUL PR was hired to oversee all publicity of their 100th anniversary.
