Bayer HealthCare hired INSIGHTFUL PR to introduce Bayer Nutritional Science, a new line of nutritional supplements that unites science and nutrition to help active Baby Boomers maximize their vitality. The line consists of five unique formulations to support heart, mind, joint and eye health as well as a daily multivitamin, which supports body and cell health-all areas of particular concern for Baby Boomers.
COUNCIL FOR RESPONSIBLE NUTRITION
INSIGHTFUL PR was hired to promote the research of KeyChange Institute, a San Diego-based organization whose main purpose is to give leaders access to their team's full potential. KCI's proprietary principles, which blend the power of new science with tested change management expertise-have been successfully implemented in a myriad of organizations ranging from Fortune 500's NIKE, Avaya, GSK and Philips Medical to medium sized companies in a large variety of industries, military units, nonprofits and government agencies KCI's systems are delivered virtually in the US and around the world.
KEYCHANGE INSTITUTE
INSIGHTFUL PR reached out to healthcare reporters to promote their series of "white papers" about research related to the dietary supplement industry. Based in Washington DC, The Council for Responsible Nutrition is the leading trade association representing dietary supplement and functional food manufacturers and ingredient suppliers. CRN companies produce a large portion of the dietary supplements market in the US and globally.
MD2
Based in Seattle, MD2 pioneered the concept of concierge medicine in the seventies. Their model serves an affluent sector with offices in 11 top cities. Dr. Howard Maron founded MD2 (MD Squared) based on the belief that delivering exceptional medical care must fundamentally revolve around honor and protect the most sacred of relationships-that between a physician and patient. MD2 is now the largest group of high-end concierge medical practices in the country and offers direct access to physicians and expedited appointments with medical specialists at top hospitals, genetic testing, in-office radiology services with same day readings, medical jet evacuation services and access to international doctors and hospitals in times of necessity. Beyond the advanced health technology to which they have access, MD2 physicians prioritize services that promote the safety, health and well-being of each and every patient. INSIGHT PR was hired to promote their expansion nationwide and to position its founder as an industry expert and leader in the field.
PREEMPTIVE MEDS
PreEmptive Meds, Inc. develops and sells therapeutic nutraceuticals for managing pre-disease and early disease states. The company's products include PreCrea for treating pre-diabetes; PreLipid for treating pre-cardiovascular disease; PreMenora for relief from vasomotor symptoms; PreArthos for relief from inflammatory pain and joint health; and PreMory, provides nutrition to the brain to help stave off age related cognitive decline. InsightfulPR was hired to launched the company and promote it’s suite of nutraceuticals that helps prevent a variety of diseases. INSIGHTFUL PR also oversaw the production of their TV commercials which aired in key markets across the U.S.