NERDWALLET
In 2009, InsightfulPR launched the seed-based startup called NerdWallet, which now serves as the top consumer finance website. Nerdwallet started with the intention of taking the headache out of finding a credit card online and saving users money in the process. NerdWallet currently indexes more than 600 of the cards in the Fed's database and condenses the pertinent information into a dead-simple interface. Users just need to answer a few questions about their needs (How much do you spend on gas? Are you transferring a balance?) and they're presented with a straightforward ranking of the best cards for their situation. NerdWallet has morphed into a company that helps people make and manage financial decisions by comparing various products available from various banks and insurance companies. Today, the company has a valuation of $550 million and a projected revenue of about $100 million.
