Today, advertising has become a huge industry because of the large number of products and services being offered. As a result, the competition has also increased, requiring every business person to promote products and services in the best possible manner. This has further led to the development of new advertising techniques and an increase in the number of advertising agencies which are available today. The aim of every promotional campaign is to enable the products to reach the right people by increasing the awareness about the product, its benefits and drawbacks. INSIGHTFUL PR knows how important it is for the success of any endeavor.